A new year, a new round of career fairs. Whether you are a school leaver, seeking to gain an apprenticeship, aiming to go to university, seeking an internship, or chasing a graduate programme there is a plethora of shows, advice clinics, workshops, and employer fairs from which you can learn more. Fairs provide the opportunity to meet universities and potential employers without too much effort on your part. Why do employers attend fairs and what are they trying to achieve? If you understand their rationale you will be better positioned to gain more from these fairs.

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Written by Juliana Storey